What do you think of glutathione iv therapy?  Thanks..Donna


>
> From: "Robert A. Fink, M. D." <[log in to unmask]>
> Date: 2004/02/16 Mon PM 05:44:35 GMT
> To: [log in to unmask]
> Subject: "Internal Disc Decompression Therapy"
>
> This is what I found at the URL listed for this "therapy".  It is mostly a
> marketing ploy to get people to sign up (doctors as well as patients), and the
> "data" regarding this procedure, is based mainly on "testimonials".
>
> The "literature" quoted is NOT from peer-reviewed journals, but from a book
> written by several doctors (including one neurosurgeon who has since been
> discredited) who sell this system.  Below is pasted the "Marketing" page:
>
>
> ------------------------------------------------------------------------
>
>
> Welcome to the dynamic Spina™ System Marketing Program. This program
> is the distillate of proven advertising campaigns for and by doctors
> throughout the United States. These campaigns have been specially designed
> for the Spina™ System to generate 20 patients each and every month,
> keeping the machines full at all times.
>
> In order to be successful, it is imperative that doctors consistently follow this
> proven program to market the Spina properly. Consistency and repetition are
> paramount for the campaign to be effective. Therefore, we encourage you to
> use the materials provided and follow the advice of our National Advertising
> Agency.
>
>
> The standard package of marketing materials includes
>
>   · (1) 4 Column Inches x 8 1/2 Inches Newspaper Ad
>   · (1) 4 Col” x 8 1/2” Newspaper Ad
>   · (1) 1 Col” x 7” Newspaper Ad
>   · (1) 1 Col” x 5 1/4” Newspaper Ad
>   · (1) 60 Second Radio Spot Script
>   · (1) 30 Second Radio Spot Script
>   · (1) Direct Mail Advertising Postcard
>
>
> Media costs are variable from market to market and often change quarterly.
> Contact the advertising agency for exact quotes.
>
> By employing these proven marketing applications and highly successful
> advertising concepts, doctors now have a reliable method to significantly
> draw patients who suffer from low back pain to their practice, relieve
> patients’ pain, and become known as the low back specialist in their
> community.
>
>
> REFERRAL PROGRAM
>
> In order to obtain an even greater patient flow, the doctor’s practice should
> contact businesses, factories, and more importantly, all other applicable
> medical specialists in his/her community. The Spina machine is not only
> unique, but highly effective. It’s proven benefits will draw numerous
> responses. Suggestions on how to accomplish this task, as well as patient
> referrals, are detailed in our Dynamic Marketing Program kit.
>
>
> MEDIA ATTENTION
>
> As discussed, the unique attributes and extraordinarily high success rate of
> the Spina System will attract patients, other medical professionals, and the
> media – if you let them know. That’s why you advertise and develop a strong
> referral base. Marketing tools and application recommendations are specified
> in our Dynamic Marketing Program kit.
>
>
> DISCLAIMER
>
> It is understood and acknowledged that the Dynamic Marketing Program,
> which includes suggested newspaper advertisements and radio spots as well
> as future television commercials, does not guarantee that the advertisements
> will deliver a specific number of patients over any given time period. It is a
> best efforts program since every community has different demographics and
> response levels. Due to the many variables that affect advertising, no
> marketing program can guarantee results
>
> ==========================================
>
> This system sounds highly suspect to me.
>
>
> Best,
>
> Bob
>
>
> Robert A. Fink, M. D., F.A.C.S., P. C.
> Neurological Surgery
> 2500 Milvia Street  Suite 222
> Berkeley, CA  94704-2636  USA
> 510-849-2555     FAX: 510-849-2557
> <http://www.rafink.com/>
> "Ex Tristitia Virtus"
>
> Disclaimer:  That which is written in my e-mail is not to be
> considered as "medical advice".  Such advice can only be
> given after a formal, in-person, consultation between
> doctor and patient.
>
> **********************************************
>
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