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Hello: If you look up the web page. Breast Cancer Awareness Crusade, http://prcentral.com.cipra/c96avon.htm, you will find this a textbook primer for a cooperative strategy, business, private- public partnership. It illustrates cause related marketing, in a win-win partnership. Could the PD community learn from this? Responses are welcomed. _________________________________________ This message was sent using Conectiv.net WebMail. http://webmail.conectiv.net/