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hi all At 08:28 AM 2000/01/31 +0000, Walter O. <[log in to unmask]> wrote: >Hot dawg! My thinking is right on the money! Did you all see the visual >commercial shown during the Super Bowl game... nope, not me! what superbowl game?! >Christopher Reeves got out of his wheelchair and walked. Well not >actually. It was faked by technology, in an ad paid for by an >Investment Company. Reeves sees it as a win-win proposition for both >Spinal cord research, and as publicity for the Investment company >which picked up the tab. How very American, hyping research within >the turf of hyped money making sport. >Fascinating! Replies? >_________________________________________ >This message was sent using Conectiv.net WebMail. >http://webmail.conectiv.net/ my comments: 1. despite the ignorance of certain great-white-aunties i understand that the tv broadcast of the superbowl football game is a phenomenon watched by more american households than any-other any-time any-where so it is a unique tv medium opportunity for an advertiser - who pays the biggest of bucks for said opportunity [not too strange in a market economy!] 2. what i find a tad unusual, but very interesting and even uplifting, is that said marketing madness is being exploited [in the most positive sense of the word] by a 'good' person in the hope of doing a 'good' thing for humanity as opposed to by a commercial entity in the hope of making more bucks 3. christopher reeve has my deepest respect for the courage, integrity, generosity, strength and tenderness [all of which add up to love in my humble opinion] he has shared with us all since his spinal cord injury 4. it's kind of nice, for a change, to see the stereotype of the 'hyped healing' - standing up from the wheelchair and declaring "it's a miracle!" - the classic exploitation of the suffering of others for commercial gain - being turned upside down and inside out with real possibilities and thus real hope 5. in re commercialism and the profit motive, i doubt that there is anything 'in it' for christopher reeve there would definitely be something 'in it' for the investment company but their commercial gain could very well be our medical gain - one can hardly hope for much more from the planet's ultimate market driven society janet planet in the other half of north america janet paterson 52 now / 41 dx / 37 onset a new voice: http://www.geocities.com/janet313/ 613 256 8340 PO Box 171 Almonte Ontario Canada K0A 1A0