Hi all,
On Thu, 13 Apr 2000, the digest contained:
> Date: Wed, 12 Apr 2000 21:56:39 -0400
> From: Frans van Duinen <[log in to unmask]>
> Subject: Re: WWWeb Resources : or my adventures in AltaVista land
> ...
> Also, how do we protect these jewels and their continuity...
>
> It would seem to me that this internet thing can be very useful but is going
> to ttake some work to use it well. Ideas anyone?
[GEEK-MODE]
There are two ways to get a Web site to appear "a little high-
er" in a search engine's rankings. The first is to make sure
that your TITLE tag has keywords appropriate to the site subject
matter. The second is to include META tags that contain rele-
vant terms as well. Most of the search engine's Web spiders look
at these two things first to aid in the engine's site-ranking.
On another track -- although I will admit that the difference
is very hard to see these days -- is to understand the difference
between a search engine and an index.
A search engine sends a spider out on the Web to explore and
return information at random by following links from one page to
another. An index has humans visit particular sites -- or ac-
cepts entries from Web authors -- and lists them in a heirarchial
fashion. AltaVista, InfoSeek, Excite, Google, and the like are
search engines that may also provide an index. Yahoo, Galaxy,
and the like are indexes that provide a search capability.
So, the "solution" is to have Web-site authors use appropriate
TITLE terms and META tags as well as register their sites with
one or more indexes.
[/GEEK-MODE]
Take care ...
Bill--
...who thinks that Hindsight is an exact science.
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