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I saw my first Michael/Gateway commercial this morning and if I didn't have PD I would have said " Michael Fox looks OK to me, PD must not be so bad. I didn't see any thing about PD in the text of the ad. of course the ad was selling computers. Leo Fuhr wrote: > I saw the Gateway commercial with MJFox on television this week in Missouri. > Every time Michael is on tv, Parkinson's is brought to the mind of the > viewer. Thanks Michael and Gateway for raising more money for Fox's > Parkinson's research Foundation. > > Jeanette Fuhr 50/47/44? > ----- Original Message ----- > From: "Murray Charters" <[log in to unmask]> > To: <[log in to unmask]> > Sent: Sunday, January 21, 2001 9:03 PM > Subject: NEWS-MJF spokesman for Gateway > > Hi All, > I'm surprised no one has commented on this story since Judith alerted us on > Friday... This is a major WIN - WIN!! Michael and Parkinson's on TV at no > cost > to his foundation. And... > > "Fox has led a battle to raise money for Parkinson's research and has > devoted > his time to fighting the disease. Gateway said it would contribute > computers, > volunteers, and match employee contributions to Fox's Parkinson's research > foundation." > > Gateway looks for celebrity help in soft market > http://biz.yahoo.com/rf/010119/n19484982_2.html > > Michael J. Fox to Debut in New Gateway 'People Rule' TV Campaign > 1/19/01 6:55 AM > Source:PR Newswire Tonight > http://news.cnet.com/investor/news/newsitem/0-9900-1028-4533462-GTW.html > > *********** > > Michael J. Fox to stump for computer retailer Gateway > By: Joe Wilcox, CNET News.com > 1/19/01 10:32 AM > http://news.cnet.com/investor/news/newsitem/0-9900-1028-4536233-GTW.html > > cheers .......... murray > > ************* > > NEWS-MJF spokesman for Gateway > > > Gateway Looks for Celebrity Help in Soft Market > > > > SAN FRANCISCO, January 19,2001 (Reuters) - Gateway Inc. launches a > > television advertising campaign on Friday with Michael J. Fox, aiming > > to use its first celebrity spokesman to gain an edge in a tougher > > market for personal computers, the company said. > > > > The new campaign will continue Gateway's ``People Rule'' slogan, > > emphasizing Gateway's reach ``beyond the box'' of the PC and into the > > higher-margin services and products that accounted for about half of > > company's revenues in the last quarter. > > > > Fox, who starred in the television series ``Spin City'' until this > > season, is known as an easy-going and straightforward celebrity who > > captured the nation's attention and sympathy when he disclosed that he > > suffers from Parkinson's disease. > > > > The television commercials will feature Fox playing an easy going, > > lightly cocky character who is setting up a home office and is > > emboldened when he learns how Gateway can help him with technology, > > such as buying and setting up a new computer, Gateway spokesman Brad > > Williams said. > > > > "He says things at the end like, 'I've got this technology thing > > figured out." > > > > San Diego, Calif.-based Gateway, the second-largest direct seller of > > personal computers disappointed Wall Street when it announced > > fourth-quarter profits earlier this month that came in at a third of > > the expected level. > > > > "We are in a competitive marketplace right now, and there has been > > some pretty widely reported softness in the PC market and so we are > > looking at everything we can do to differentiate ourselves from our > > competitors," Gateway spokesman Brad Williams said. > > > > Fox has led a battle to raise money for Parkinson's research and has > > devoted his time to fighting the disease. Gateway said it would > > contribute computers, volunteers and match employee contributions to > > Fox's Parkinson's research foundation. > > > > > ************** > [log in to unmask]