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Italian AIP spot takes home Best of Show prize at the New York Festival International TV and Cinema Advertising Awards Great recognition for AIP and Italy. Mr Parkinson dressed in black overtakes all the campaigns of other no-profit organizations in the world (Saturday, 10 February 2001) Last spring AIP prepared a spot on Parkinson?s Disease together with McCann-Erickson Spa, an advertising agency with which there is a long-standing friendly cooperation. The objective was to increase awareness of Parkinson?s Disease, its effects and the intervention of the Italian Association of Parkinsonian Patients. It took only one day to realize a short story-board. It regards a lady, who would lead a normal life if she were not constantly tormented by a man dressed in black, namely Mr Parkinson, who does his best to prevent her from carrying out the most simple tasks. In the end the lady will realize that she can rely on the Italian Association AIP. The film was prepared with the utmost care, giving importance even to small details, so that the disease was simulated perfectly. This was possible thanks to the advice of two experienced neurologists, Prof Pezzoli and Dr Canesi. A incisive film resulted from this effort, which has now been rewarded with a highly sought prize. The Association thanks the producer, the director and the agency; special thanks go to Donatella Bizzari of McCann-Erickson. They have all enabled AIP to realize impressive campaigns for years - and always cost-free. Italian Parkinson's Disease Association