The word biomed includes stem cell research.
WASHINGTON, March 1 /PRNewswire/ -- The Biotechnology Industry
Organization (BIO) will begin a six month television advertising campaign this
weekend on both national and cable networks. The ads will run from March 1
through June 30 and September 1 through October 31.
The 30-second spot titled "Biotechnology: A Big Word That Means Hope," is
based on themes of U.S. entrepreneurship, pioneering technology and the
biotech industry's research and development of new medicines to treat
illnesses such as heart disease, cancer, diabetes, and Alzheimer's and
Parkinson's diseases.
It will be broadcast in metropolitan Washington and Crawford,
Texas, home of President George W. Bush. Shows featuring the BIO ad will
include Meet the Press, Face the Nation, This Week, ABC and NBC Evening News
and Fox, CNN and MSNBC political talks shows.
"This campaign is modest in scope but laser-aimed at opinion makers in
Washington, D.C., and the single most important opinion leader in our nation
-- President Bush," said BIO President Carl B. Feldbaum.
"Our industry is propelled by pioneering advances such as completion of
the human DNA sequence. Although biotechnology's main application is in
development of new life-saving drugs and vaccines, it also is contributing to
dramatic advances in agriculture, industrial manufacturing and environmental
management.
"Biotechnology is central to the new economy and the continued economic
growth of our nation. We are still a young industry, however, and many
Americans are not familiar with the benefits of biotechnology. This ad
campaign is designed to alert policymakers to the U.S. industry's world
leadership in creating and applying this innovative technology," Feldbaum
said.
The BIO advertisement also can be viewed on BIO's Web site
(http://www.bio.org).
BIO represents more than 950 companies, academic institutions and state
biotech centers in all 50 U.S. states and 33 other nations. BIO members are
involved in the research and development of health-care, agricultural,
industrial and environmental biotechnology products.
SOURCE Biotechnology Industry Organization
Web Site: http://www.bio.org
