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Ottawa investigating "suspicious" health Web sites

Twenty-five Canadian Web sites are being investigated by Canada's
Competition Bureau following an international sweep that uncovered 1041
"suspicious" health-related sites worldwide.

About 50 were in Canada, and half of them are "potentially problematic,"
says Ian Spence, leader of the bureau's National Internet Surveillance
Project. Corporate offenders can face fines for a first offence under the
Competition Act.

Canada's sweep is part of a global effort by 29 countries, which is led by
the International Marketing Supervision Network.

The network helps prevent and redress deceptive marketing practices.
Previous Internet sweeps have uncovered get-rich-quick schemes and miracle
cures, with 1400 of the latter uncovered worldwide.

Sites whose claims appear to be untrue are dubbed "suspicious" and
subjected to further investigation.

Spence says most of the 25 Canadian sites being investigated are selling
longevity and weight-loss products. A number of sites sell "amino acid
products" that "block the metabolic process" so that purchasers "consume
fat as they sleep."

Since January 2002, the bureau has received about 100 complaints concerning
weight-loss products.

Site owners may be asked to back their claims. If they can't, they are
"encouraged" to drop them; a court injunction — essentially, a
cease-and-desist order — may be placed against them, and fines may be
applied. Spence says this has happened only a "couple of times" since the
act was implemented in 1999.

But the bureau has stepped up surveillance. Beginning last August, it began
conducting monthly Web searches for potentially suspicious sites, such as
those that encourage people to earn money by working from home.

In late April regulators from 13 countries, including Canada and the US,
launched econsumer.gov to gather and share cross-border e-commerce
complaints and improve investigations. It has also released a new guide for
e-consumers, which is available at www .econsumer.gov/.

Barbara Sibbald, CMAJ
http://www.cmaj.ca/cgi/content/full/166/11/1454

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