--On Thursday, November 20, 2003 3:17 PM -0700 Doug Brent
<[log in to unmask]> wrote:
> This is the most interesting discussion I've seen on CASLL in years!
>
> It seems to me that Sandy has it exactly right. Tufte seems to be
> arguing that the medium creates the message absolutely, but I don't
> think that even McLuhan would agree that we are helpless in the power of
> a medium. He only says that we are helpless if we don't understand the
> medium.
Yes; I really loved the link Jamie sent with the ppt presentation from the
two guys who didn't get their room at the Doubletree . . . (aside: I
forwarded it to 1,000 of my closest friends and got *more mail* because of
that forward than anything else I've spammed people with). I thought it
was hilarious, but beyond that, I thought it was really competent. It
would be hard to argue that they didn't have connections between their
ideas; I loved the way they used titles to make those connections. And I
loved the use of graphics -- they understood very well, I thought, that
graphics in a presentation are there for impact, not for total factual
accuracy. And the whole thing, although delivered to us as a written text,
evoked a sense of oral presentation. (Most Powerpoint presentations read
like flat outlines; they aren't nearly so evocative.) The sequencing and
ordering of elements was perfect.
Jamie billed that presentation as one that "subverted" the genre, but I
didn't find it subversive, exactly. I thought it really pointed up the
strengths of the medium. I actually learned quite a bit about how to use
ppt from reading it.
Marcy
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Marcy Bauman
Media Consultant
College of Pharmacy
University of Michigan
734-647-2227
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