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The source of this article was Pharmacy Times: http://tinyurl.com/5tgn7 Parkinson's Drug Demo Live on NBC Source: Medical Marketing and Media SHELDON MEIZLISH PARKINSON'S DISEASE PATIENT THE FAST-ACTING nature of Bertek Pharmaceuticals' new drug for Parkinson's disease, Apokyn, was demonstrated on live television after a sufferer agreed to have his treatment shown live on NEC's Today in May. Richmond, Va.-based Carter Ryley Thomas Public Relations coordinated the launch of Apokyn, which received FDA approval this spring. The drug is the only FDA approved "rescue treatment" for Parkinson's patients, who go into episodes of muscle rigidity when their standard medications fail. Sheldon Meizlish agreed to arrive at the NBC studio in a socalled off-episode - a period in which patients might have difficulty moving, talking and forming facial expressions. He was given an injection on the air at the start of the program, and returned in front of the camera about 20 minutes later. "He could walk again," said Brian Ellis, executive vice president at the agency. "The look in his eyes was dramatically different." -Beth Herskovits ---------------------------------------------------------------------- To sign-off Parkinsn send a message to: mailto:[log in to unmask] In the body of the message put: signoff parkinsn