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Charities Understand Needs Better: Survey
By ANDREW FLYNN

7 OCT. 2004

TORONTO (CP) -- More than three-quarters of Canadians believe charities
understand the needs of the people better than the government and are better at
meeting them, a new poll suggests.

The poll, conducted by pollster Ipsos Reid of behalf of the charitable Muttart
Foundation, was designed to gauge the attitude of Canadians toward charities.

It found that 79 per cent of respondents thought charities understand the needs of
Canadians better than governments and 72 per cent believed charities do a better
job than government of meeting the needs of Canadians.

"I think it's a vote of confidence in charities, that they're closest to the grassroots
and that they're listening to the average Canadian," Bob Wyatt, executive director of
the Edmonton-based charity, said in an interview.

"I think there's more of a message for government, that they need to perhaps
emulate what charities do in terms of listening and meeting needs."

It also supports what philanthropic organizations have contended for some time,
Wyatt said, that governments can learn much about what ordinary people need by
working closer with charities on policy issues.

Of those who responded to the survey, 80 per cent said they have some trust in
leaders of charities compared to 33 per cent who said they trusted provincial
politicians and 30 per cent who trusted federal politicians.

Wyatt said the survey results suggest that Canadians' confidence in charities hasn't
been much shaken by the recent revocation of a Nova Scotia Parkinson's disease
foundation's charitable status and a U.S. study that suggested dropping confidence
in charities in the wake of controversies surrounding the Sept. 11 relief effort.

"I think it tells us that notwithstanding those few situations, Canadians still generally
trust the charity sector," Wyatt said.

"One of the things that regulators tell us is that when there are some bad actors out
there it's very often other charities that turn them in. The sector has an
overwhelming desire to ensure that people who are cheating Canadians are put out
of business as quickly as possible."

National results of the August telephone survey of 3,863 Canadians were
considered accurate within 1.6 per cent, 19 times out of 20.

The study suggests that many Canadians expect charities to pick up the slack when
governments cancel social programs. Of those who responded, 57 per cent said
they expect Canadian charities to deliver services that the government stops
funding.

"First of all, that's not going to happen," Wyatt said.

"There is no capability in the sector to pick up de-funded programs without killing
other programs."

Wyatt said that indicates to him that charities need to do a better job of explaining
"the facts of life" to Canadians about the charitable sector's funding.

The clearest message charities should take from the survey's results is that lines of
communication between philanthropic organizations and the public and government
need to be improved, Wyatt said.

"There's a need for the charitable sector to have more communication with
Canadians other than when they're asking for money," Wyatt said.

"We need to tell our story better."

SOURCE: The Edmonton Sun, Canada
http://cnews.canoe.ca/CNEWS/Canada/2004/10/07/659753.html

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