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I'd just like to second Russ' serious reply. Around here they had this program where students and their parents went to the school once a week for a kind of group reading, and they have done some other things like trying get studentsreading with their families at home on weeknights. I think they actually had a raffle of somekind--kids got tickets by having their parents/family read with them, one ticket for each night. Interesting how each culture takes an idea and makes it over in a way that it can understand. Anyway, my advice would be for initiatives that grounded reading in social contexts that were rewarding, in reading that gave the student fun/interest/excitement, and in writing that helped them explain their world (from poetry to handbooks about how the school gets run). Oh, yes, and email to distant family and friends! Roger Graves