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Impotence drug could be big winner
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NEW YORK (October 31, 1997 1:28 p.m. EST http://www.nando.net) - Pfizer's
Viagra, an experimental drug for impotence, could be one of the biggest
blockbuster drugs ever, some Wall Street analysts say.

Pfizer Inc. Chairman William Steere told Reuters he believed Viagra, now
awaiting approval from federal regulators, is "clearly the most interesting
drug" in his company's pipeline of drugs under development.

"Because there's no comparable (pill) form of therapy anywhere, people seem
to be fascinated by this drug. So I assume it will have a fairly rapid
acceptance and a high use rate," Steere said.

Taken about an hour before sexual activity, Viagra restores a man's ability
to get an erection by blocking an enzyme -- phosphodiesterase -- that
inhibits normal erection.

Pfizer has estimated 140 million men worldwide have problems achieving
erections, including 20 million to 30 million in the United States.

Steele said Viagra had the advantage of being the first oral medication for
the problem. If approved, it would compete against Pharmacia & Upjohn's
Caverject, which involves an injection into the penis, and Vivus Inc.'s
Muse system, where a medication is inserted into the tip of the penis.

Pfizer is also testing the pill in women to see how strongly it stimulates
those with lagging sexual arousal.

Some analysts are predicting Viagra, which received fast-track review two
weeks ago from the Food and Drug Administration, will be launched in early
1998 and eventually become a multi-billion dollar blockbuster drug.

"I hereby make the outrageous claim that Viagra will become the world's
biggest drug success story -- bigger than anything that has ever been
seen," said David Saks, a drug analyst for Gruntal & Co.

"The potential market for Viagra is as high as any existing drug. Any
number is possible," said analyst Viren Mehta. "The United States has an
aging population with declining sexual function but it places a great value
on virility," he said, adding that "a lifestyle drug" like Viagra could win
many converts.

Pfizer has said Viagra, whose chemical name is sildenafil, showed
"remarkable" rates of response among 550 male patients who took the pill
during clinical trials over a year.

It said erectile dysfunction in about 25 percent of patients was believed
due to organic causes, including arteriosclerosis. The problem was linked
to psychological causes in another 25 percent, and a mixture of organic and
psychological causes in the remaining half of patients.

Pfizer gauged the effectiveness of Viagra by asking patients and their
partners to fill in questionaires following sexual activity about how
satisfactory the experience was.

In 21 trials involving 4,500 patients, the favorable response rate was 59
percent among those with organic causes of dysfunction, 81 percent among
those with psychological causes and 74 percent with mixed causes, Pfizer said.

"The letters I get from grateful patients who have been on Viagra in
clinical trials -- and letters from their wives -- have been dramatic,"
said Steere, Pfizer's chief executive.

"They say, 'You've taken me from darkness and hell to lightness and quality
of life. God bless you,' " he said.


Copyright 1997 Nando.net
Copyright 1997 Reuters
<http://www.nando.net/newsroom/ntn/health/103197/health10_10022_noframes.html>
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