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Evaluating health info on Internet a challenge

   By Laura Meckler
   ASSOCIATED PRESS

http://www.hotcoco.com/news/tech/stories/lpv08372.htm

As the government rolls out its updated guide to health information
on the Internet, new polling suggests consumers are turning
increasingly to cyberspace for guidance about health and medicine.

At the same time, more and more unreliable sites are becoming
available on the World Wide Web, making it difficult for consumers to
figure out what information has been rigorously tested and what is
just conjecture or personal experience, government and private
analysts say.

"Trying to get health information from the Internet is like drinking
from a firehose, and you don't even know what the source of the water
is," said Mary Jo Deering, director of health communication and
telehealth for the Department of Health and Human Services.

Last month, HHS unveiled updates to its healthfinder Web site,
including new information about how to choose doctors and health
plans and how to stay healthy.

Last year, about 15.6 million adults searched for online health
information, including 43 percent of all Internet users. That's up
from 13.8 million, or 38 percent, in 1996 and is projected to grow to
27.1 million this year, said Michael Brown.

Yet, doctors are uncomfortable with their patients accessing medical
information on their own, Brown said. Some doctors, he explained,
don't want to spend time debunking bad information patients find in
cyberspace.

Others are simply uncomfortable losing control over the information
-- good or bad -- that their patients receive.

"They see themselves as the primary source of patient education,"
said Brown, a partner in Interactive Solutions Inc., which develops
strategy for the Internet and has done extensive polling on how
people use the World Wide Web regarding health data.

Just over 50 percent of doctors surveyed said the Internet was
beneficial for their patients, although about 60 percent said the
Internet was helpful to them.

"Physicians need to wake up to the fact that their patients are not
only online in greater and greater numbers every year, but very
proactive and sophisticated," Brown said.

In a companion study, Interactive Solutions examined 160 Web sites
dealing with health. In 1996, 53 percent of them were operated by
entities generally seen as respected and reliable, such as government
agencies, medical centers, medical schools and professional
associations.

A year later, just 47 percent of the sites examined were operated by
respected organizations, with more and more sites produced by
consumers, vendors, manufacturers and unidentified sources on their
own.

Consumers became particularly more active on the Web, producing one
out of four health sites last year, up from one in 12 in 1996. A
prostate cancer patient, for instance, might post information about
the treatments he underwent, though there's no way to tell if those
treatments are likely to work for someone else.

"It's so easy to publish on the Web now you'll see more consumers do
it. They're all well-meaning," though not necessarily accurate, he
said.

The government healthfinder site, located on the Internet at
www.healthfinder.gov, is meant to help consumers become more involved
in their health care. The updated version adds more powerful search
engines and more information on the most popular topics including
cancer, heart disease, nutrition, diabetes and immunizations.

It also includes a tool for users to calculate their own health risks
for diabetes.

The site has seen more than 1.7 million visitors since it was
launched a year ago.

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