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MAY 25, 1998

 By The Associated Press

 Here are some examples of recent drug names created with help of naming
consultants, along  with comments from the consultants about what the
names are intended to convey:

 -- Avonex, an injectable drug for multiple sclerosis. ``It flows off
the tongue,'' is very  distinctive, and because it starts with the
letter ``a,'' it gets listed at the top of drug  formularies. Also, the
``nex'' suffix suggests next, or advanced.

 -- Biaxin, an antibiotic. Suggests action.

 -- Effexor, an antidepressant. ``It practically says effective in the
name'' and the end sounds powerful.

 -- Mirapex, for Parkinson's disease. ``It sounds soft and friendly, and
also you think of miraculous.''

 -- Prostep. ``It's a nicotine patch that tries to focus on the benefit
of taking a positive step ... in your life.''

 -- Prozac, an antidepressant. ``It works on an exact part of the
brain'' and in an exact dosage. Also, it sounds hard-hitting to convey
effectiveness.

 -- Reditabs, dissolving wafer-like allergy drug. ``It's a tablet that's
always ready'' because water is not needed to swallow it.

 -- Tetramune, a vaccine against four childhood diseases. The suffix
suggests immunity.

 -- Vantin, an antibiotic. ``It's two syllables, very short and
memorable,'' and the ``van'' prefix connotes advantage or advanced.

 -- Xenecal, a weight loss drug. Indicates X-ing out the calories.
--
Judith Richards, London, Ontario, Canada
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