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Bob Anibal's idea of getting an "in-depth" report on Parkinson's Disease into Time magazine sounds excellent! And I have lots of suggestions (in no particular order) on how to go about it: - Get a firm grip on what you want the report to accomplish by getting published. Just which people do you wish to read it, and what do you want them to do as a result? - Don't overestimate the sophistication of readers, even with such a hugely popular medium as Time. After all, the main reason people subscribe (or watch TV news, or listen to radio) is entertainment, not information. - If you want to address a 'thinking' audience, consider some other medium, e.g., New York Times or Wall St. Journal. - Target the desired authors accurately, not just the magazine. Telephone the science editor or the medicine editor, who are always looking for new territory, and see what he/she thinks. Ideally you should interest a prestigious writer such as Gould, Colata, or McPhee, in taking on the project. - Even if you get a famous writer who will have ready access to the editor's office, don't expect him to do the hard job of gathering data. You'll have to line up the sources, generally those with an axe to grind, such as politicians, research experts, doctors, foundation officers, etc., and then turn their material over to whomever is going to put it all together. - If you get to talk to Time, drop a sly rumor that Newsweek may be thinking about it. Then at Newseek, vice versa. - There's more, but this is already enough for one day. Cheers, Joe -- J. R. Bruman (818) 789-3694 3527 Cody Road Sherman Oaks, CA 91403-5013