Hi Nancy B and listmembers,
In the U.S. not-for-profit orgs are eligible for FREE ads, known as Public
Service Announcements on all commercial broadcast outlets. Depending on a
variety of factors, e.g. station policy, listenability and/or viewability of
the spot, personal contact between you and station personnel, such spots may
be run more or less often in prime time to off-off prime time. Political
spots are excluded. But educatonal awareness spots are fine.
The beauty of radio is that you can provide written copy only--in fact, some
stations will reject a pre-produced tape. They either tape it themselves or
do it live.
The format on the page, readability, and length of spot are very important.
Most spots are 10-sec, 20-sec, or 30-sec. It's common to provide multiple
spots in each length with emphasis on 10-sec & 20-sec. This we can do at the
local level.
Gina, Ellen, Barbs, Jeanette to name a few--please write and post to the
list, spots suitable to your locale. This is my challenge.
I will expand on this "how-to-do-it" message given any incentive.
Barbara Blake-Krebs 57/1984
Merriam KS
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Lately MS has had a great commercial on the radio. Why couldn't one of the
PD organizations sponsor something similar. The MS ad is about trying to
connect to the legs etc from a touch tone phone and all lines are busy.
Nancy B cg for Don 64/15
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