This is a multi-part message in MIME format. --part0_903476002_boundary Content-ID: <[log in to unmask]> Content-type: text/plain; charset=US-ASCII From Mike Claeys, Parkinsons Action Network >Action Alert >August 11, 1998 > >IT'S TIME TO USE THE MEDIA TO GET THE PARKINSON'S MESSAGE OUT!> > > Although direct meetings with your Member are the most effective tool, the >media is also an excellent way to deliver a message. With Members of Congress >out of Washington and back in their districts and states, August is a key time >to deliver the message that Parkinson's disease needs increased research funding >from home. > > In working with the media it is best to use your personal story and anecdotes >to make the message compelling. Explain how Parkinson's disease has affected your >life, and the promise that developments in Parkinson's research, as a result of >increased funding, would hold for you and your family. When writing pieces to >submit to the media, assume the reader knows nothing about Parkinson's and keep >your message simple and to the point, while also being persuasive. > > Below is a checklist of suggested activities to work with the media to get >out the message that Parkinson's disease needs increased federal research funding >for FY 99. > > >Send a Letter to the Editor of Your Local Newspaper > > Draft a letter to the editor which explains the need for increased Parkinson's >research by incorporating your personal story into the letter. (Contact the Parkinson*s >Action Network for a sample) > >*The letter should be no longer than a page -- four or five short paragraphs are >sufficient. > >*Address the letter to "Letters-to-the-Editor" at the address of the newspaper >or magazine. > >*In addition to sending the letter by mail, fax it if you have access to a fax >machine. > >*Follow-up with a telephone call to the newspaper or magazine to ensure that the >letter was received. > > >Send an Op/ed Piece to Your Local Newspaper > > Draft an op/ed which illustrates, through your own personal story, the ways >that living with Parkinson's disease has affected you and your family, and the >need for increased research. Be sure to incorporate the promising status of current >research, that with increased funding is very close to finding critical answers >about the disease. Include your name, local organization and telephone number. > (Contact the Parkinson*s Action Network for a sample) > >*The op/ed piece should be no longer than 500 to 700 words > >*The op/ed piece should emphasize your experience, while also making it interesting >to the general public. > >*You can submit the op/ed to more than one paper, but once you know one paper is >going to use it, you must contact the other papers and withdraw the op/ed from >them. > >*Send the op/ed with a brief cover letter to the Op/Ed page Editor (you can call >the newspaper to get the person's name and fax number) explaining the topic addressed >in the Op/Ed. > >*In addition to sending the Op/Ed by mail, fax it if you have access to a fax machine. > >*Follow-up with a telephone call to the newspaper to ensure that the Op/Ed was >received. > > >Send an Edit Board Memo > > If you would like to take additional action with the media beyond submitting >a letter to the editor and an Op/Ed, consider sending an edit board memo. Edit >board memos are an effective way to ask editorial page writers and editors to devote >space to a particular issue. Contact the Network for more information and a sample >edit board memo. > > >Keep in Touch! > > Be sure to let us know the outcome of your media efforts. Please send copies >of anything that appears in print. Call: 800-850-4726, email: [log in to unmask], or >fax: 707- 544-2363. > Parkinsons Action Network, [log in to unmask] --part0_903476002_boundary Content-ID: <[log in to unmask]> Content-type: message/rfc822 Content-transfer-encoding: 7bit Content-disposition: inline Return-Path: <[log in to unmask]> Received: from rly-zc01.mx.aol.com ([172.31.33.1]) by air-zc02.mail.aol.com (v48.1) with SMTP; Tue, 18 Aug 1998 17:10:22 2000 Received: from relay2.smtp.psi.net (relay2.smtp.psi.net [38.8.188.2]) by rly-zc01.mx.aol.com (8.8.8/8.8.5/AOL-4.0.0) with ESMTP id RAA05162 for <[log in to unmask]>; Tue, 18 Aug 1998 17:10:20 -0400 (EDT) Received: from [38.229.2.2] (helo=basshowes.com) by relay2.smtp.psi.net with smtp (Exim 1.90 #1) for [log in to unmask] id 0z8t1B-0007U4-00; Tue, 18 Aug 1998 17:10:13 -0400 Received: from BASS&HOWES-Message_Server by basshowes.com with Novell_GroupWise; Tue, 18 Aug 1998 17:10:34 -0500 Message-Id: <[log in to unmask]> X-Mailer: Novell GroupWise 4.1 Date: Tue, 18 Aug 1998 17:10:19 -0500 From: Kelly Abbett <[log in to unmask]> To: [log in to unmask] Cc: [log in to unmask] Subject: Barbara Schirloff Content-Disposition: inline Mime-Version: 1.0 Content-type: text/plain; charset=ISO-8859-1 Content-transfer-encoding: quoted-printable Action Alert August 11, 1998 IT'S TIME TO USE THE MEDIA TO GET THE PARKINSON'S MESSAGE OUT! Although direct meetings with your Member are the most effective too= l,=0Athe media is also an excellent way to deliver a message. With Membe= rs of=0ACongress out of Washington and back in their districts and states= , August is a=0Akey time to deliver the message that Parkinson's disease = needs increased=0Aresearch funding from home. In working with the media it is best to use your personal story and= =0Aanecdotes to make the message compelling. Explain how Parkinson's dis= ease has=0Aaffected your life, and the promise that developments in Parki= nson's research,=0Aas a result of increased funding, would hold for you a= nd your family. When=0Awriting pieces to submit to the media, assume the= reader knows nothing about=0AParkinson's and keep your message simple an= d to the point, while also being=0Apersuasive. Below is a checklist of suggested activities to work with the media = to=0Aget out the message that Parkinson's disease needs increased federal= research=0Afunding for FY 99. Send a Letter to the Editor of Your Local Newspaper Draft a letter to the editor which explains the need for increased= =0AParkinson's research by incorporating your personal story into the let= ter.=0A(Contact the Parkinson*s Action Network for a sample) *The letter should be no longer than a page -- four or five short paragra= phs=0Aare sufficient. *Address the letter to "Letters-to-the-Editor" at the address of the news= paper=0Aor magazine. *In addition to sending the letter by mail, fax it if you have access to = a fax=0Amachine. *Follow-up with a telephone call to the newspaper or magazine to ensure t= hat=0Athe letter was received. Send an Op/ed Piece to Your Local Newspaper Draft an op/ed which illustrates, through your own personal story, t= he=0Aways that living with Parkinson's disease has affected you and your = family,=0Aand the need for increased research. Be sure to incorporate th= e promising=0Astatus of current research, that with increased funding is = very close to=0Afinding critical answers about the disease. Include your= name, local=0Aorganization and telephone number. (Contact the Parkinson= *s Action Network=0Afor a sample) *The op/ed piece should be no longer than 500 to 700 words *The op/ed piece should emphasize your experience, while also making it= =0Ainteresting to the general public. *You can submit the op/ed to more than one paper, but once you know one p= aper=0Ais going to use it, you must contact the other papers and withdraw= the op/ed=0Afrom them. *Send the op/ed with a brief cover letter to the Op/Ed page Editor (you c= an=0Acall the newspaper to get the person's name and fax number) explaini= ng the=0Atopic addressed in the Op/Ed. *In addition to sending the Op/Ed by mail, fax it if you have access to a= fax=0Amachine. *Follow-up with a telephone call to the newspaper to ensure that the Op/E= d was=0Areceived. Send an Edit Board Memo If you would like to take additional action with the media beyond=0A= submitting a letter to the editor and an Op/Ed, consider sending an edit = board=0Amemo. Edit board memos are an effective way to ask editorial pag= e writers and=0Aeditors to devote space to a particular issue. Contact t= he Network for more=0Ainformation and a sample edit board memo. Keep in Touch! Be sure to let us know the outcome of your media efforts. Please se= nd=0Acopies of anything that appears in print. Call: 800-850-4726, email= :[log in to unmask], or fax: 707- 544-2363. ----------------------------------- Parkinson*s Action Network [log in to unmask] --part0_903476002_boundary--