Dear friend , IMHO I do agree with Rita criticisms since Parade's article as the majority of the midia and press in general ( such as was given recently in the Times ) gives a distorted view of the real problems of PD . This contributes to the up to present uneducated view of the problem by the general public that is not certanily the case in other deseases as for instance the Aids , etc. Perhaps in part that is due to fact that the midia to tends to the side of sensacioalism. Regards , Parkinson's Disease Foundation wrote: > ListFriends: > > Rita Weeks' criticisms of the Parade piece are important and defensible. But > I would offer a respectful counter-opinion, as a long-time student of media > (and, I'm afraid, practitioner of PR). > > Different articles and different news media do different things. Parade is > basically a tabloid-style publication. It's not the Los Angeles Times, not > the McNeil Lehrer report, not the science desk at the AP. It is highly > unlikely that a piece in Parade--even one authored, as this one was, by a > genuine expert like Earl Ubell (heavily edited though it was)--will have much > to say to a person as informed and well educated as Ms. Weeks (or for that > matter anyone else on our wonderful Toronto ListServ). What is DOES do is > flash in front of LESS-well educated (and much more numerous!) readers the > simple message that "Parkinson's science and therapy is on the move" and > important things are being done. This in turn feeds into the political > process, giving people the sense that PD science is a "good" investment. And > this is kind of thing is invaluable to the Parkinson's community. > > Just my opinion. I would be interested in others ... > > robin elliott, executive director, parkinsons disease foundation -- +----| Joao Paulo de Carvalho |------ + | [log in to unmask] | +--------| Salvador-Bahia-Brazil |------+