The following is an intro to a 10 minute segment called "Dollars for
Disease" which was aired on a CBC program called "Undercurrents"
tonight. The rest of the show is not on-line.
Blair McRobie, PFC Chief Executive Officer, and Robin Elliott, PDF
Executive Director were interviewed.
They explained their reasons for approaching Michael J. Fox to promote
awareness and fund raising.
Dollars for Disease
Reporter: Wendy Mesley
The allure of celebrity suffering.
In media culture there's no more valuable currency than
celebrity. When celebrities want to do good, they can
make anything fashionable - even a disease. So when
Michael J. Fox revealed his struggle with Parkinson's
disease, it wasn't just the media that jumped on the story.
Parkinsons foundations have also been lining up, hoping
to nab Fox as their poster boy to market their cause.
Tapes or transcripts 1-800-363-1281
--
Judith Richards, London, Ontario, Canada
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