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Local Heroes (cont'd.) When P.F.C. needed Toronto and National Honorary Chairs for SuperWalk in 1976, I picked up the ‘phone and called Maj. Gen. (Ret.) Lewis MacKenzie and The Hon. David Crombie, the hero of Sarajevo and the former mayor of Toronto respectively and asked them. Their replies: enthusiastic "Yes, I'd love to help!" When you ask eminent persons to help, you must be careful not to ask them to do too much. Their lustre and reputation is often the only currency they have and you must be sure not to debase it. Another way is to develop an exceptional non-celebrity into your spokesman. With bit of media training they can be more effective than a star. It is very easy to think of a celebrity as a panacea, the one thing that will solve all your problems. I don't know the U.S political scene very well, but I can imagine that Janet Reno could very well have conflicts of interest were she to use her position as A-G to advocate for PD. A local hero often comes unencumbered with excess baggage